This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Recognizing today's youth’s key role as tomorrow’s guardians of the environment, SM Prime Holdings, Inc. (SM Prime) and World Wide Fund for Nature Philippines (WWF-Philippines) have teamed up to launch YOUth are the Future, a leadership program aimed to equip young student leaders on environmental conservation , climate change, and sustainability issues.

“There is no better time than now to educate the youth. As stewards of the planet, it is important that they have an opportunity to learn about environmental conservation, encourage them to voice out their fresh ideas, and share new perspectives,” said WWF-Philippines Education for Sustainable Development Project Head Dino Calderon. 

“When we provide our young student leaders with learning opportunities and expose them to practical solutions, we have a chance to help them design a sustainable future. We are committed to make sure that things change for the better,” says Hans “Chico” Sy, President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Commencing with the grand launch on October 10, 2023, the student ambassadors from various Metro Manila high schools participated in a discovery tour around the SM Mall of Asia Complex, which features SM Prime’s sustainability efforts and disaster resiliency practices. The formal introduction of YOUth are the Future Ambassadors was held at the SMX Convention Center and along with a pinning ceremony. Leaders and representatives from SM Prime, WWF-Philippines, government agencies, and foreign dignitaries are also present at the event. 

In a message she delivered during the event, Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga said, “Our journey is really about the race to resilience, as our climate changes, society is changing. Sustainability is our pathway to survival as a planet and that is what resilience is really about, the ability to withstand the impacts of the hazards that we know and those that we could face in the future.”

The youth ambassadors will participate in a three-day eco-camp at the Pico De Loro Beach and Country Club in November, where they will learn about waste and energy management, resource optimization, and climate mitigation and adaptation strategies from some of the country’s experts.

Renowned for its role in Olive Ridley Sea Turtle conservation, the 3-day eco camp in Hamilo Coast also serves as an immersive natural classroom in environmental conservation. The expected output from the eco-camp is a Green Manifesto that outlines their plans to effect change and a storybook module co-authored by all the participants. The program will culminate through a series of mall and school tours throughout Metro Manila to boost youth engagement and student ambassador recruitment.

In a message sent by her excellency Vice President and Department of Education Secretary Sara Z. Duterte, she said, “This visionary program embodies the transformative power of education and empowerment in shaping a more sustainable and resilient future. Taking advantage of this program will give you all a head start on becoming influential figures in creating a more sustainable and ecologically aware culture”.

Together with its partners, WWF-Philippines hopes to empower young Filipinos further to become the next generation of sustainability champions. Programs like YOUth are the Future, can help future generations become proactive leaders who can #ChangeTheEnding for the planet.

Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. "I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.

Through its pioneering Trash to Cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.

Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.