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The first 1,000 Days of Life Program to benefit 40,000 children under 5 years of age and 57,000 pregnant/lactating women in Samar, Northern Samar and Zamboanga del Norte.

Korea International Cooperation Agency (KOICA) and UN children's agency UNICEF in the partnership with Department of Health and National Nutrition Council have launched an integrated nutrition and health program targeting the first 1,000 days of life benefit of vulnerable children and women in Samar, Northern Samar, and Zamboanga del Norte.

The support from KOICA is amounting to $6 million and targets 19 local government units in three provinces, two from Region VIII and one from Region IX. It was expected to be 12,000 infants from 0-5 months old, 36,000 6-23 months old and 57,000 pregnant and lactating women.

The National level support was expected to reach an estimated 14 million children under 5 years old including acutely malnourished children, premature newborns, 3.5 million estimated pregnant women and 3 million lactating women in the 17 regions across the country.

It was aims to establish a more respobsive enabling policy environment at the national and local level that will support the maternal, infant and child nutrition and health in the first 1,000 days while the second is to strengthen the systems fir the delivery of quality and comprehensive nutrition abd health services and lastly, is to improve knowledge, attitudes and practices of pregnant women, mothers abd caregivers in tge 19 project areas on maternal and child nutrition and health.

The First 1000 days Law or the Kalusugan and Nutrisyon ng Mag-Nanay Act was approved in the end of 2018 and heralds the beginning of more concerted efforts by the national and local government, donors, and civil society.

For further information, please contact:

Ms. PAIK Seunghwa, Assistant Country Director, KOICA, Mobile: +63917-800-3058, philippines@koica.go.kr

Ms. Michelle Apostol, MD, Health Specialist, KOICA, Mobile: +63905-462-2356, philippines@koica.go.kr

Ms. Zafrin Chowdhury, Chief of Communication, UNICEF Philippines, Mobile: +63 917 867 8366, zchowdhury@unicef.org

Ms. Marge Francia, Communication Officer, UNICEF Philippines, Mobile: +63 917 858 9447, mfrancia@unicef.org

1000 Days Life Program Launched by UNiCEF and Korean Government

by Zheyme on 10:02 PM

The first 1,000 Days of Life Program to benefit 40,000 children under 5 years of age and 57,000 pregnant/lactating women in Samar, Norther...

Last Dec. 15, 2018, a history-making event had four countries in Asia simultaneously holding the SHOWER FOR GOOD benefit sale- racing against the clock to sell 1000 American Standard GENIE hand showers in Manila, Philippines, Mumbai, India, Jakarta, Indonesia and Bangkok, Thailand. But who really won when the regional event reached its satisfying conclusion are the disadvantaged children of the world who no longer have to live without clean water and basic sanitation.

100% of all sales proceeds of Shower for Good will fund the projects of partners LIXIL and UNICEF through its foundation, MAKE A SPLASH, that will change the lives of these children for good.

In Manila, the benefit sale was spurred by the spirit of sharing that pervades the country during the Christmas holidays. As the 1000th Genie hand shower was sold, fireworks greeted a delighted Eastwood Mall Open Park crowd of mall-goers and the invited press who have enjoyed a stirring chorale fest that had 9 top choirs from the country serenading them that afternoon and into the early evening. With the help of student volunteers from various universities, Manila delivered 1000 American Standard GENIE hand showers sold. Joining Manila were Bangkok and Jakarta who also sold 1000 Genies each, while Mumbai brought in 448 units sold. 100% of all sales proceeds were turned over to the attending UNICEF representative in each country. In Manila, the ceremonial turnover was led by Alpha Ang, LIXIL Asia Pacific General Manager, Alen Alban, LIXIL Phils. Country Manager, Joralyn Ong, LIXIL Associate Director- Retail Sales and Trade Marketing, Emily Rose Besavilla, Marketing Manager of LIXIL, Liza Rachel Cancino, Marketing Director, Branding and Communications for Asia for Inax and American Standard, to Marga Uy Baula, Corporate Fundraising Officer of Unicef Philippines.

As Alpha Ang reiterated during the turnover of donation, " by 2021, LIXIL-UNICEF "Make a Splash" would have helped 250 million people live healthier, better lives with clean water and basic sanitation." With so much good done that Saturday of December 15, 2018, he announced to all that he is confident that that goal is entirely reachable.

American Standard GENIE hand shower is a Red Dot Design Awardee that utilizes 120 micro sprays that shower its users gently with Petal pressure. For the one-day only sale, it was sold at 30% discount. In the Philippines, it will retail at P850.00 pesos, after the one-day only sale.