Showing posts with label SM Prime Holdings Inc.. Show all posts
Showing posts with label SM Prime Holdings Inc.. Show all posts

 MANILA, Philippines, 29 July 2026 — Customers continue to be the transformation driver for SM Supermalls.

Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."

Expanded and Reinvented Spaces

Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals. 

Above image: The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day.

Above image: The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

Meanwhile purpose-driven concepts introduced a revolutionary approach to utilizing mall spaces. With the inaugural launch of the SM Sensory Lab done in partnership with the Department of Social Welfare and Development (DSWD) and the National Council on Disability Affairs (NCDA), SM has created a safe environment for mallgoers and visitors struggling with sensory processing challenges.

Above image: Mallgoers utilize SM’s nationwide Electric Vehicle Charging Stations for greener transit alternatives.

To further support the country’s pursuit of sustainable and modern transportation alternatives amid the fuel crisis, SM has also expanded its nationwide network of Electric Vehicle Charging Stations with 100% coverage across its 90 malls.

From sensory-friendly spaces to green transit, these reinvented facilities reflect how "My SM" is designed to accommodate every shopper’s unique needs and values.

Reimagined Customer Experiences

To meet growing customer appetite for first-in-market and unique food experiences, SM continually elevated its Food Hall concepts nationwide, promoting regional fare and local food businesses through high-foot traffic dining spaces.

Above image: Food lovers enjoy unique culinary concepts and elevated dining spaces at SM Aura’s newly reimagined Food Hall.

SM also expanded market access to global and local brands through a variety of new and exclusive food and retail launches. 

Madrid’s famous San Ginés Chocolatería in SM Podium, Super Matcha in SM Megamall and Candid Coffee in SM Mall of Asia captured growing market demand for cafés and confectionary offerings. Additionally, the introduction of international clothing icons icons Abercrombie & Fitch and Hollister expanded access for local fashionistas to fresh and trendy outfit options.

By bringing global brands and curated local food concepts to neighborhood hubs, SM ensures that "My SM" is as much a personalized lifestyle destination as it is a shopping center.

Enhanced Market Engagement

Above image: SM Supermalls drives massive social engagement with tens of millions of views through its interactive "Gala to the Max" campaign.

With the launch of its "Gala to the Max" campaign, SM sought to engage mallgoers by empowering them as storytellers, driving massive social engagement with tens of millions of video views.

Above image: Geeks and anime enthusiasts live out their passions with exclusive interactive pop-ups at Animazing North’s 6th edition.

Pop culture fans and enthusiasts lived out their passions with exclusive pop-ups executed across SM Malls, such as the Pokémon Center pop-up in SM Mall of Asia and Animazing North’s 6th edition, featuring an interactive installation for Solo Leveling.

Reinforcing its role as a hub for cultural exchange, SM Mall of Asia hosted the NHCP’s HistoEx 2026 in celebration of Buwan ng Kasaysayan. The three-day exposition brought history to life through interactive exhibits, public lectures, and immersive installations celebrating the country’s maritime heritage.

Above image: Runners take over EDSA for the Galaxy Manila Marathon, one of SM Active Hub’s major fitness events.

SM also supported active lifestyles through its SM Active Hub exclusive events, with tens of thousands of participants filling the streets for major running events like the Galaxy Manila Marathon on EDSA and the SM2SM race in Cebu.

Whether running a marathon on EDSA, celebrating fandoms, or creating viral content, shoppers are actively shaping their own "My SM" moments and sharing them with the community.


Above image: Bringing new retail and lifestyle experiences to Mindanao, SM Zamboanga officially welcomed shoppers in Q1 2026.

The mall operator launched SM Zamboanga as its latest retail property in Mindanao in the first quarter and plans to cap off 2026 with the opening of its upscale mall in Nuvali, Sta. Rosa before the year’s end.

As Filipino lifestyle habits continue to move toward wellness, connection, and meaningful experiences, SM Supermalls continues to adapt—giving every Filipino a space they can truly call "My SM."
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 The SM Mall of Asia Music Hall was the venue of the 21st-anniversary celebration of CHILD Haus, an institution founded by ‘Mader’ Ricky Reyes to be a bastion of hope for children stricken by cancer. Throughout its history, one consistent major supporter of the establishment has been the Sy family – in its early years, Henry ‘Tatang’ Sy, Sr., and over the last decade, SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy continuing the tradition established by his father.

 

CHILD Haus founder 'Mader' Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy (center) celebrate the institution's 21st anniversary with the CHILD Haus beneficiaries.

Leading the event were Mr. Sy and ‘Mader’ Ricky, and several individuals and companies who, over the years, have contributed to the well-being of CHILD Haus were invited. Many children, who have been ‘adopted’ by CHILD Haus and now call it home, were also in attendance. The media was present as well, recognizing how establishments like CHILD Haus make a big difference and become the ‘answered prayers’ of so many children and their parents.

 

CHILD Haus founder 'Mader' Ricky Reyes

 


SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy

Three CHILD Haus stories, featuring Aya, Laura, and Jessa, were turned into video vignettes that highlighted the message of hope and the life-saving work of the organization. While it is easy to describe such events as heartwarming and tear-jerking, it was truly remarkable to witness even the most seasoned press photographers being moved to tears by these videos. This is a clear testament to the profound impact that these testimonials had on the audience at the event.

 

CHILD Haus founder 'Mader' Ricky Reyes, SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy, and three inspiring CHILD Haus children, Aya, Laura, and Jessa.

After ‘Mader’ Ricky's heartwarming welcome, Mr. Sy himself took the stage to present plaques of appreciation to the many friends of CHILD Haus whose generous donations have made the organization's life-saving work possible.

 

CHILD Haus founder 'Mader' Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy award plaques of appreciation to the generous friends of CHILD Haus whose contributions have enabled the organization's life-saving mission.

Those suffering from cancer and ‘adopted’ are provided food and shelter. There are presently two CHILD Haus locations - one in Manila, near the Philippine General Hospital, and one in Quezon City. Until the children are declared cancer-free and/or have completed their treatments and medical procedures, one child and one parent are allowed to live at CHILD Haus. If it’s an infant, both parents can stay. 

A longtime supporter and regular visitor to CHILD Haus, Karylle, led the children in a rousing song composed by Karylle’s husband, Yael Yuzon. Then ‘Mader’ Ricky’s daughter sang a rendition of Florante’s ‘Handog’ that had been reworded to fit the sentiments of the children at CHILD Haus. These were two songs that the children had learnt and practiced as a “thank you” to the many guests who have helped make the ‘haus’ a reality.

 

Singer Karylle leads the CHILD Haus children in an uplifting song.

In the end, both ‘Mader’ Ricky and Mr. Sy acknowledged the significance of this event, which commemorates 21 years of compassion, fortitude, and the spirit of giving and sharing.


To know more about inspiring stories and events at SM, visit www.smsupermalls.com or follow @smsupermalls on social media.
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