Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.

One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026, the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura.

A Journey to Negros—Without Booking a Flight!

One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone want to book a flight and experience the island for themselves. 

But there is no need to pack a suitcase. This September, Negros is coming to Manila for six days of food, fashion, art, homeware, and handcrafted discoveries at SMX Aura.

ANP President Christina Gaston opened the program, emphasizing the fair’s role in helping creativity become enterprise. “For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into enterprises and local products reach markets once thought beyond their reach,” Gaston said. 

ANP leaders, partners, and Negrense culinary personalities share a celebratory moment at the BÚTLAK media launch.

This was followed by welcome remarks from SM Supermalls President Steven Tan, who underscored how platforms such as the Negros Trade Fair can connect Filipino culture with greater economic opportunity. “Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together,” Tan said. Through SM for MSMEs, SM Supermalls continues its collaboration with ANP by connecting homegrown businesses to a high-traffic marketplace, greater visibility, new customers, partners, and growth opportunities.

SM Supermalls President Steven Tan and style icon Tessa Prieto celebrate the color, craft, and unmistakable creative spirit of Negros.

Broadcast journalist Ces Drilon serves as host, guiding guests through an afternoon celebrating Negrense creativity, enterprise, and heritage.

A taste of Negros: Guests sample regional flavors and culinary favorites during the media launch—a delicious preview of what awaits at the fair.

That journey continued at the table as guests sampled a taste of what awaits at the fair, with Negrense culinary personalities JJ Yulo, Joel Torre, and Chef JP Anglo sharing the flavors and stories of the province. The tasting offered just a first bite of the experience—from comforting regional favorites and heirloom recipes to fresh interpretations by a new generation of food entrepreneurs. 

For Joel Torre—actor, restaurateur, and owner of JT’s Manukan—the pride behind the food is just as important as its flavor. “I’m a proud Negrense. I’m very proud of Negros products,” Torre said. 

Chef JP Anglo linked that same pride to the fair’s ability to keep evolving. “Life is always changing; it’s a constant evolution,” Anglo said. “And that’s why the Negros Trade Fair is thriving through the years—it’s because of that chase to perfection and love for craftsmanship.”

Food, fashion, crafts—and 178 brands to discover

That same spirit is carried by a new generation of brands. Stephanie and Cristina Claparols of Lakat Sustainables described the fair as a place where ideas are exchanged and makers support one another: “To us, this really feels like a family gathering, and there’s a lot of new brands to discover, especially coming from the new generation. I think that’s the most exciting part of it.

Food remains one of the fair’s biggest draws. Visitors can look forward to well-loved names such as Bob’s Café, 21 Restaurant, Chicken House, El Ideal, and Virgie’s Homemade Products, alongside newer food concepts, regional specialties, sweet treats, pantry staples, and pasalubong finds. 

As Basti Escalante of the Antonio’s Group put it, “Negrense food goes beyond inasal—there’s a lot more to discover.” 

Beyond the table, the fair offers plenty to wear and bring home. Arête creates handcrafted island-style accessories using indigenous Philippine materials, while Ellege Handcrafted Fashion brings Negros Occidental’s intricate hand-smocking tradition into contemporary clothing. Other fashion and lifestyle labels will showcase resort wear, jewelry, woven pieces, and modern designs rooted in local culture. Home and craft enthusiasts can explore pieces by Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, NVC Foundation, and other makers transforming abaca, rattan, bamboo, capiz, ceramics, wild pandan, and repurposed materials into distinctive décor, houseware, art, and furniture. Many of these pieces also sustain artisan livelihoods and help keep community craft traditions alive.

The fair will feature 178 brands across food, fashion, furniture, homeware, art, and local crafts—bringing come for the names they already love and leave with a new favorite—or several. 

Leaders and partners behind BÚTLAK: The 40th Negros Trade Fair come together during the media launch. From left: Royce Cabuñag, AVP and Head of SM Communities; Chef JJ Yulo; Mary Anne Colmenares, NTF Chairperson; Chef Tony Boy Escalante, owner of Antonio’s; Francis Esteban, owner of Breakfast at Antonio’s; Christina Gaston, ANP President; Antonio Sebastian Escalante of Antonio’s; Pats Lim Dy, SAVP for SM Communities; and Joaquin San Agustin, EVP for Marketing of SM Supermalls.

A 40-year legacy designed for the next 40

ANP Vice President Mary Anne Colmenares captured the meaning behind the anniversary theme: “Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead.” The milestone edition is therefore both a homecoming and a new beginning. “We’re celebrating 40 remarkable years—but we’re equally excited about the next 40,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin.   More than shopping, this is a celebration of talent, heritage, and heart. Bring your family and friends, support local, and take home a piece of Negros! See you at BÚTLAK!

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets. 

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

1. Because the Big 4-0 is going BIG!

Forty years doesn't happen every day. More than 115 Negrense entrepreneurs are preparing to fill 178 booths with the best of the island—from beloved food and fashion to handcrafted furniture, home accents, art and more. For longtime NTF fans, it's a homecoming. For first-timers, this may be the best year to finally discover why generations of shoppers keep coming back. Six days. 178 booths. One island's creativity under one roof.

Hot off the griddle—and always worth the wait! One of the most sought-after experiences at the Negros Trade Fair is watching the iconic piaya freshly heated and served warm on-site. Crisp on the outside with its sweet, gooey filling inside, this beloved Negrense delicacy proves that some favorites are simply best enjoyed fresh, warm, and straight from the fair.

2. Come hungry. Very hungry.

Ask an NTF regular what they're looking forward to and chances are, food is somewhere near the top of the list.

• 21 Restaurant is bringing Bacolod favorites including its Signature Batchoy, Spanish-style Boquerones and Lola Nitang's Bibingka.

• Quan Delicacies brings the ultimate Negrense comfort-food haul: classic kakanin, napoleones, chicken pie and Frozen Sud-an—including Cansi—alongside newer creations such as Puto Sorbetes and Batuan Focaccia.

• Then there's Sir and Ma'am Restaurant's heirloom Morcon, a family tradition dating back to 1962.

• Casa Carmela's small-batch Negrense dishes and culinary staples made for stocking the pantry.

Come hungry. Leave with enough pasalubong to make everyone at home very happy.

Discover old favorites and new finds from Quan Delicacies, Casa Carmela, 21 Restaurant, Sir and Ma’am Restaurant, and more—proof that at the Negros Trade Fair, there’s always something worth coming back for seconds.

3. Wear Negros differently.

This isn't heritage that stays behind glass. At BÚTLAK, traditional craftsmanship finds its way into pieces made for today's wardrobe.

Behind every contemporary Negrense fashion piece are skilled hands transforming fabric, texture, and tradition into something made for today. 

Negrense makers transform craftsmanship and tradition into fashion designed for today.

• Tia Lacson The Label's Medina Collection brings effortless resort dressing in natural linen, lace, fine piña and recycled materials, with selected pieces supporting mother-embroiderers in Silay and local seamstresses across Bacolod and Talisay.

• Ellege Handcrafted Fashion keeps Negros Occidental's intricate hand-smocking tradition alive, translating a painstaking heritage technique into elegant contemporary clothing.

• And Arête brings handcrafted island-style accessories made with indigenous Philippine materials and created in partnership with local Local fashion, but make it unmistakably Negrense.

Negrense style, reimagined. From contemporary fashion to handcrafted accessories, local makers bring heritage, artistry, and modern design together—unmistakably Negros.

4. Bring a little bit of Negros home.

Consider this fair dangerous territory for anyone who says, “I'm just looking.”

• Hacienda Crafts transforms abaca, rattan, bamboo and coconut twigs into export-grade lighting and home décor while providing livelihoods to sugarcane communities during tiempo muerto. Around 90% of its artisans are local mothers who weave from home.

Hacienda Crafts: Woven with purpose. Local materials become beautiful home pieces while creating livelihoods for Negrense artisan communities.

• Tumandok Crafts Industries turns carefully treated capiz shells into premium houseware and statement décor, preserving a craft it has developed since 1988.

• Meanwhile, Artisana Island Crafts combines ceramics with wild pandan harvested from the foothills of Mt. Kanlaon to create eco-luxury table décor while supporting livelihoods for wives of local sugarcane farmers.

Crafted by nature, shaped by Negros. Capiz, ceramics, and wild pandan are transformed into distinctive pieces that bring Negrense artistry home.

These aren't simply beautiful objects. They're pieces of Negros—and the communities behind them—that you can bring home.

5. Be among the first to discover what's new.

Here's where the 40th gets particularly exciting. Five product specialists from the Design Center of the Philippines went directly into Negros workshops to collaborate with ANP makers, exploring local raw materials and combining time-honored skills with contemporary design perspectives. The result? Fresh, market-ready collections debuting at the 40th Negros Trade Fair, alongside the 2026 Bulawan Awards pieces. 

After four decades, Negros isn't simply looking back. It's designing what comes next.

6. Find something you never expected to buy.

One of the best things about NTF has always been discovery.

• A typhoon once stripped Chef Mae Selene Puentespina-Resultay's Sarisa trees of their fruit. Instead of looking at what was lost, she looked at what remained—the leaves—and eventually transformed them into Rensel's crispy Sarisa Chips.

Come for your favorites, leave with a new discovery. From Sarisa chips and mosaic art to clay sculptures, NTF is full of unexpected finds shaped by creativity, resourcefulness, and purpose.

• Artist Ramon De los Santos makes his official NTF debut with Lutak Art Sculptures, combining clay and raw earth in textured works inspired by the nostalgia of Larong Pinoy.

• And NVC Foundation transforms discarded materials such as broken tiles and used Nespresso capsules into intricate mosaic art, with every purchase helping fund nutrition, education and livelihood initiatives in Negros Occidental.

Made in Negros, designed to stand out. Natural and repurposed materials are handcrafted into one-of-a-kind décor and art pieces—showcasing the ingenuity behind Negrense craftsmanship.

Come looking for your favorites. Leave having discovered a new one

7. Because when the right partners open doors, local businesses can go further.

The Negros Trade Fair has always been more than a place to shop. For four decades, it has helped give Negrense entrepreneurs a marketplace for their creativity, craftsmanship and products. This milestone edition builds on that legacy by bringing together ANP, the Provincial Government, SM Supermalls through the SM for MSMEs program and SMX Aura around a shared opportunity: helping more Filipino enterprises reach more people.

Through SM for MSMEs, SM helps bring platforms such as the Negros Trade Fair closer to a ready, high-traffic market—providing entrepreneurs with greater market access, business visibility and opportunities to connect with customers. 

It's an idea at the heart of SM for MSMEs: when Filipino entrepreneurs are given the right marketplace and the right opportunities, small businesses have more room to grow. 

After 40 years, NTF offers plenty of proof of what can happen when communities, entrepreneurs and partners grow together. 40 years brought them here. Come see where they go next. BÚTLAK is more than an anniversary. It's a chance to taste recipes passed through generations, wear craftsmanship reimagined for today, bring home extraordinary Filipino design, meet the people behind the products—and support businesses helping keep Negrense culture and enterprise thriving. So come hungry. Come curious. And perhaps come with an extra shopping bag!

• BÚTLAK: The 40th Negros Trade Fair

• September 22–27, 2026

• SMX Convention Center Aura

Taste it. Wear it. Bring it home. And be part of the next 40 years of Negros.