Breastfeeding Working Moms Is More COMFORTABLE ANYWHERE With Philips AVENT

Philips AVENT is proud to announce the launch of COMFORTABLE ANYWHERE. As part of its commitment to help breastfeeding mothers.

With its campaign, COMFORTABLE ANYWHERE: Breastfeeding at Work, it encourages offices across the country to make it easier and more comfortable for moms to breastfeed in the workplace by setting up breastfeeding rooms. The activity coincides with World Breastfeeding Month in the Philippines. 

“At Philips AVENT we’re committed to supporting parents and their babies, giving them the best start in life to set the stage for healthy futures.  We know that most new moms want to breastfeed their baby because they believe it’s healthier for them. “ 

- RJ Buenaventura, General Manager for Philips Consumer Lifestyle.

Philips AVENT recommends that a mother should exclusively feeds her child on breast milk for the first six months. For the working mom, expressing milk at the work place is often difficult. This is very challenging for moms when returning to work and when their workplace have no good facilities where to do it. These is the sign that mothers are lacking support to balance their careers and breastfeeding.

Fostering work environments is the possible solution to balance the demands of breastfeeding and work, mothers will be more productive and able to continue their career pursuits, and their children will benefit directly with improved health and well-being.

The COMFORTABLE ANYWHERE advocacy also supports a government directive (RA No. 10028) which mandates every health and non-health institutions to have a breastfeeding room or lactation station. 

It was launched in a gathering of media, homemakers and potential corporate partners. During the event, Dr. Seizan Marie “Yogi” Reyes, a physician, mother of three and breastfeeding advocate, tell us the importance of breastfeeding at home and at work.

As part of the advocacy, Philips encourages corporate offices to sign up for the COMFORTABLE ANYWHERE program where Philips can help design ideal breastfeeding spaces and also give
support to moms in that workplace through Philips AVENT breastfeeding packs.  

To be part of the COMFORTBLE ANYWHERE advocacy, email Lester Hernandez at lester.hernandez@philips.com. For more information on Philips AVENT, log on to www.philips.com.ph or check the Philips AVENT Philippines facebook fan page.