I was invited to a launcing and celebrating the purecolor lipstick, purecolor eyeshadow palette, and vivid shine collection of Estee Lauder. As one of the most renowned global beauty brands, last February 12, 2013 fashion enthusiast, beauty blogger, as well as media gathered to celebrate the beauty and grace of women in the PureColor Play event featuring its latest make up line in Rockwell Tent, Makati City.

Margie Moran-Floirendo, the second Filipina to be crowned Ms. Universe in 1973, also attended the event. The celebration was hosted by Miss Teresa Herrera, with music from DJ Badkiss (Christina Baertgas) and DJ Meow (Mia Ayesa),while Ballet Philippines and a fashion show helped bring to life the video animation that unveiled Estee Lauder’s latest product line. 

Estee Lauder Pure Color Play

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I was invited to a launcing and celebrating the purecolor lipstick, purecolor eyeshadow palette, and vivid shine collection of E stee L...

After a year of controversies, Rhian Ramos is now getting back into the track and ready to face the showbiz world again. As she feels so excited the same way she felt when she was starting show business.

Zen Health, a magazine for empowered women believes that no one except Rhian could carry out the message of re-emergence and new beginnings. Something that the magazine shares with the actress as it unleashes its new face and image this February.


We always see the gleaming flawless face of or favorite Korean actresses and actors in the Koreanovela that we used to watch. 

Today, another Korean made had come to the country to try the Hayan Korea cosmetics, to bringing Filipino women a step-closer to achieving a youthful look all day.

Hayan Korea Cosmetics Inc. was brought to the Philippines early on this year headed by Mr. Cris Nam, who was inspired to give every woman an opportunity to acquire the beauty that they have been dreaming of. 


Keeping it young and fresh, Hayan Korea is dedicated in providing active, innovative and effective beauty care to reach that naturally fair and clearly white skin. They combine years of expertise and research to ensure that all cosmetics products contain high-quality ingredients to deliver maximum results.


They offer the purest, most effective skin care through nature, research and science such as facial foaming cleansers, toners, serums and moisturizers. They also offer a collection of wellness and over-all body basics including varied selections of high-quality make-up and cologne.


Last December 14, 2012, Hayan Korea opens it store in the Philippines at the 2nd Floor of Starmall in Shaw Boulevard. During that time I meet their ambassador named Soojung Kwon who share to me her beauty regimen to have a fair and beautiful skin. I will also share it with you here but I think it would be better to have have in a different blog post, so watch out for that. 



To experience and pamper yourself with these wonderful Korean products, you can visit them at Starmall in Shaw Boulevard and try the beauty and wellness products of Hayan that will reveal to you the science of Korean beauty!
As WOW World of Wellness Direct Sales is celebrating its 2nd year of anniversary. It turned out to be a perfect get together of WOW distributors and wellness enthusiasts along with Ms. Cory Quirino, WOW's medical consultants, management and staff in their WOWork-out theme.

It was hosted by Jojo Alejar and Ms. Weng Cruz. All shook a leg in zumba, excitedly indulged in WOW fruit/vegetable/hyaluton and collagen juices, basic facial/calming back massage, healthy snack, hair/scalp/body fat analysis and basked in life-changing, enlightening talks by the speakers.



I enjoy the time in although I did not finish the program because of some commitment but the hand and back massage that I have tried is perfect because I get relax in a way. I always wanted to have massage but I can't find time to do it. Thanks to my friend for inviting me.






WOW also acknowledge the generous supports of their sponsors such as Cocoon Boutique Hotel, Hurom Slow Juicer, Nailandia, Gym Plus Fitness Center/Elorde Boxing Gym, Fanny Serrano Salon, D'Healthfield Enterprise and Allied Bank.



WOW has succeeded in making more people healthier and live more productively. I know that WOW is still have a far way to go.



For more inquiries on WOW, please call 928 9969, 441 8969 or 0932 8436092, 0917 5740405 and 0999 9933805. Also, visit their website at www.wowdirectsales.com.

Feng Shui aficionados from all over the Philippines and those nearby Asian countries will get together once more in the biggest feng shui event in the Philippines slated on January 19, 2013. The Marites Allen 2013 Feng Shui Updates, an annual convention organized by World of Feng Shui (WOFS) Philippines since 2006, seek to provide valuable insider tips on way to enhance one's luck in the Year of the Water Snake, which starts on February 10, 2013 and ends on January 30, 2014.

Ms. Marites Allen, an international feng shui expert and resource person for the convention, is known for generously sharing her expertise with the participants and for not leaving anything to chance to ensure the success of the annual event. This year the new venue for the event is the Infinity Ballroom, Best Western Premiere F1 Hotel, Fort Bonifacio Global City, The First Premiere Hotel at The Fort. 



"The choice was made for auspicious reasons. F1 Hotel is a period of 8 building. It faces South and thus offers lots of positive opportunities especially in the year of the Snake. This year, South-facing properties will enjoy the luck of the prosperity star 9 so F1 Hotel is the ideal venue for the 2013 Feng Shui Updates," she reveals.



Aside from sharing the genereal prospects for different countries and industries indicated by specific feng shui disciplines, WOFS president and CEO Marites Allen will also discuss individual forecasts for each animal sign in the areas of career, romance and health, among others. There will be a special discussion on the ideal feng shui luck enhancers to activate positive energies and cures to counter inauspicious elements that present themselves in 2013. The international feng shui consultant, however, issues a caveat.



"Feng Shui does not claim to answer all problems nor does it present a crystal clear glimpse into the future. What it does is provide valuable guidelines to make us realize that we have options and that it's the individual who holds the key to the improvement of his or her personal life," she clarifies.

It's when some participants at the event starts sharing their experiences on how feng shui changed their lives for the better that it becomes obvious why they keep coming back to attend the convention every year. Many of their testimonials can be viewed at www.maritesallen.com.



Traditionally, feng shui is regarded as the practice of harmonious placement of luck cures and enhancers to attract positive and deflect negative energies. By attending the Annual Updates, participants learn new and exciting ways to apply feng shui in daily living. "People have started to realize that they can also tap auspicious energies by wearing lucky symbols in their dresses and fashion accessories. This is the reason I put up my FRIGGA fashion line to benefit those who like to bring good luck with them wherever they go." Fashionable FRIGGA wear and accessories, along with other WOFS luck-enhancing products, will be available at the venue. "We're also working on mobile apps designed to give users access to information such as lucky colors, compatibility among animal signs, ways to get lucky in 2013, among others. This year's participants are in for a lot of pleasant surprises " Ms. Allen adds.



Asia's King of Talk, Boy Abunda, will grace the event as Ms. Allen's cohost. For more details or to make reservations for the 2013 Feng Shui Updates, please call +63 9209509390, visi any WOFS boutique or email wofsphilippines@gmail.com.

Press Releases

Distribution and retail company Tenkiebox, in partnership with I Can Serve Foundation, calls for a nationwide donation of bras in support of the fight against breast cancer.

The bra drive is the first phase of “Bra Snap For Support,” Tenkiebox's nationwide volunteerism-campaign with the breast cancer foundation.  Used and unwanted bras will be received in participating Coffee Bean & Tea Leaf branches and all OtterBox Kiosks.   

A portion of the donated bras will be used to produce mastectomy bras for resource challenged breast cancer survivors, while others will be re-purposed to encourage women to support the cause with #MyOtterBoxCanServe photo pledge through Twitter, Facebook, and Instagram posts.


The bra photo can be presented at any Otterbox Kiosk upon purchase of any case, to pledge a portion of their sale to support the Breast Cancer cause.


Through the drive, OtterBox and I Can Serve aim to extend their reach to thousands of women and other advocators who believe that awareness and support can go a long way in helping breast cancer victims find their strength.
Global Hand washing Day is celebrated during the month of October. In support of this, Safeguard launched the Safeguard Soap Alarm, a soap dispenser created to alert people of the importance of hand washing after using public toilets.

Forgetting to wash your hands after using a public toilet is indeed very alarming as they contain an estimated 3.2 million germs per square inch. And these germs can cause serious diseases like hepatitis or diarrhea.




To encourage public toilet users to wash their hands with Safeguard, the Soap Alarm was mounted in a fast food chain (McDonald’s SM Marikina). And for the duration of its run, more than 9,000 customers were alarmed.



The Soap Alarm worked this way:

1. A person enters the toilet, locks the door, and does his business.

2. As he unlocks the door to step out, he triggers the Soap Alarm.

3. To stop the alarm, he dispenses Safeguard Anti-bacterial Hand Soap onto his hands.

4. Above the soap alarm is a warning and hand washing instruction guide that he can follow.

The Soap Alarm caught the attention of moms, dads, kids, students and barkadas - prompting them to wash their hands immediately with Safeguard not only to stop the alarm but, more importantly, to stop the spread of germs.

Press Releases